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Crossroads Series: Science + Design

October 11 | 3:00 pm - 4:00 pm

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Amanda PhingbodhipakkiyaIn the inaugural event of the college’s new Crossroads Series, artist and scientist Amanda Phingbodhipakkiya will discuss the interconnected relationship of science and design.

After being frustrated by the misrepresentation of science and the struggles that researchers face in telling their story to the world, Phingbodhipakkiya decided to do something about it. As a creative director with a neuroscience background, she brought together five designers and five neuroscientists to collaborate and co-create visual works of art that were backed by academic rigor.

The result was The Leading Strand, an organization dedicated to using design to shine a light on scientific research. Phingbodhipakkiya incubated the first cohort as part of the TED Residency; launched a successful Kickstarter campaign; and received coverage from Quartz, Fast Company, Smithsonian Magazine and The Verge for their first exhibit, which opened at Pratt in July of 2016. She is also the creator of Beyond Curie, an effort to highlight 35 outstanding women throughout history in STEM fields.

In this talk, she will give a behind-the-scenes look at how these collaborations came together (both the good and the bad) and share ideas and insights into how we can bring designers, the media and other collaborators together to further appreciation and understanding of science. A reception will follow the event.


About the Series

The Crossroads Series is a groundbreaking events series where science, creativity and the power of imagination come together. In the spirit of the Crossroads Building proposed for the heart of campus, the College of Sciences is bringing together big thinkers from across disciplines to tackle issues at the intersection of science and society.



October 11
3:00 pm - 4:00 pm
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Talley Ballroom, Talley Student Union
2610 Cates Ave.
Raleigh, NC

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